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Read The Label is a Swedish bed linen company founded in 2018 by Anna Wennhall. Their mission is to offer the most sustainable and ethical bedding on the market, while also being 100% transparent about the production. Anna Wennhall had a clear vision: to make the world´s best bed linen. However, while doing her research, she was rather shocked by the devastating facts she was faced with concerning the cotton industry in India. Being one of the biggest cotton producing countries in the world, it’s also widely corrupted by the heavy use of toxic pesticides and inhumane working conditions, and 270,000 cotton farmers have taken their own lives in the past 15 years alone. Having gained this knowledge, Anna teamed up with one of India’s textile pioneers of organic and Fairtrade certified cotton – to make the high-quality cotton satin fabric for their bedding. It´s made with long-staple cotton and has a 300 thread count. The fabric is exclusive and only the finest cotton is used, which provides a soft and light fabric. We dare to promise that you have never slept in softer bed linens. The bed linens come in natural tones; white, light grey and beige, and are dyed with organic GOTS-certified pigments free from harmful chemicals.