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The Fairnest offers an exclusive mix of brands rooted in a strong commitment towards mindfulness and ethical practices. Ours is a curation full of surprises, sourced from designers and makers located close-to-home and beyond.
Each product has been carefully selected by our team, making certain it both compliments our overall aesthetic and closely aligns with our ethos.
To ensure we’re bringing you collections that are a better choice, a reason to feel good, we consider a variety of factors when it comes to choosing partner brands:
*Please note, this is by no means an exhaustive list. Evaluating eco-focused, ethical brands is a complex process. As a small, independently-owned company, we aim to do the best we can when it comes to choosing brands that align as closely as possible with our mission and values.
Are you ready to tell your story? Share your unique work? Spread your positive message?
We’re always looking out for more creative talents to add to our network of conscious, responsible brands. If you think you might be a good fit for The Fairnest, please reach out.
Write to us at — email@example.com
Hi! I’m Sanne.
For almost 10 years I worked in two of the world’s largest hubs for fashion production - China and India. My experiences in these places gave me valuable, first-hand insight into how the fashion industry works. Largely driven by demand from the buyers, big fashion companies sit in a place of tremendous power when it comes to choosing to prioritise sustainability - or not, as is often the case.
I reached a point in my life when I could no longer face being a part of the hugely wasteful, unethical system that fast fashion is built upon. When my daughter was born, I felt an urge to take more responsibility for my actions, to challenge my own position as an inhabitant of this planet. I knew I needed to slow down, figure out what kind of life I wanted to lead, and how I could go about creating this new reality for myself, and my family, in a sustainable way.
Knowing that my love for truly beautiful design and quality fabrics wasn’t going anywhere, I knew I had to figure out a way to combine my passions into something meaningful. After returning home to rural Sweden for a short time, the slower, simpler days spent caring for my daughter eventually sparked an idea in me. And the concept for The Fairnest was born.
For me, The Fairnest is not only a site for bringing great design, quality crafts(wo)manship, and contemporary aesthetics together, it’s also a symbol of the kind of future I want to create for my daughter.
A future that’s…
...helping to lower our environmental footprint through conscious business practices.
...encouraging others to consume more mindfully.
…supporting small, emerging brands and businesses.
...celebrating people as individuals (and paying them fairly).
...more loving, compassionate, and kind.
I hope when you visit The Fairnest you will delight in learning about our extraordinary brands, fall in love, and ultimately cherish your purchase for years to come.